SEOReview – ExclusiveLondon.co.uk

This is the second edition of my weekly topic SEOReview. This week the review is about the website of Exclusive London, a webguide about hospitality, lifestyle and food in London, United Kingdom.

What I love about this website is its massive amount of content. Well done guys! The team behind this website has gathered a lot of content about businesses in London. The pages for these businesses are also optimized for keywords so this must give them plenty of traffic already.

1. Can search engines browse through this website properly?

Absolutely. There is no problem for a search engine here. I do have some tips about navigation structure though. I would not hide the content as much. Basicly all the pages that build up a huge website are so hidden for the user and therefore also the search engine. It seems that you can only access the big lists of pages by scrolling down the website and clicking on the small grey links that take you to pages with links to the businesses and more. I would make it better visible and put it into the main menu somehow.

2. Is there enough interesting information for tourists?

There is definitely no lack of information. Just make it more acessible!

3. Are the webpages optimized for the right keywords?

Haven’t checked all 40,000+ pages of course, but the ones that I did check have good optimization for important keywords. This website doesn’t only target the keywords with a lot of competition. They also go for keywords with low search volume and average competition. ExclusiveLondon.co.uk maybe should target a bit more keywords with low volume and low competition for quicker results.

The <title>s and <meta name=description>s just look great. All connected with the right keywords. However, the URLs are not search engine friendly (and therefore also not user friendly). They should change URLs like http://www.exclusivelondon.co.uk/LondonLifeStyle/LifeStyleGuide.aspx?LSCatID=9 to http://www.exclusivelondon.co.uk/LondonLifeStyle/London-Restaurants

At least people will know what they will be visiting. And search engines can retrieve information from these links too.

4. Are there many quality links to your website?

Yahoo! currently says there are over 1,000 webpages linking to the webpages on ExclusiveLondon.co.uk. Many come from social media websites, article directories and blogs. This is absolutely not a bad thing. But ExclusiveLondon.co.uk finds themselves in a terribly high competitive market, so they absolutely need more incoming links from high quality websites.

Building links through forums, directories and social media sites will not help them get to the top for keywords with high search volume and high competition (London hotels, London restaurants, etc.). To achieve this, they need to build unique tools or content that no other website has. Quality tools or information will make it worthy for webmasters to link this website.

This definitely is not your typical hotel or travel website. There is a lot of work waiting for you guys (if you are not satisfied with your current traffic through search engines, of course).

Hope my tips will bring the inspiration you were looking for.

Next week I will be reviewing another travel, tourism or hospitality website. Want your website reviewed? E-mail me at SEOsecretsTravel@gmail.com.

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For more step-by-step methods on getting high rankings in search engines, have a look at my product SEO Secrets for Travel, Tourism & Hospitality.