Of course I took on this amazing opportunity to speak to many tourism companies. After making an introduction to what SEO really is, I gave away 5 free of my most important tips for anybody to use.

Tune in here to listen to “5 SEO Tips for Tourism Companies”:

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Source: http://instantteleseminar.com/?eventid=7939983

In each hotel marketing plan there is a chapter for SEO nowadays. Which is good news. But do hotels know how to set the right foundation for SEO? Only then can amazing results be achieved.

Let’s walk through this step-by-step summary of everything you can do to make sure your SEO efforts can take off.

#1 Creative Keyword Research

Doing high-quality keyword research is the first part of successful SEO. We all know this. But how do you really spot opportunities? Here are some tips:

• Use the Google Keyword Tool.
• Do not focus a lot on competitive keywords with high search volume. Everybody is already optimizing for this.
• Search for keywords that have decent search volume (more than 500 per month) and where the Google AdWords competition bar (green) is not so full. Low competition in AdWords usually means low competition for SEO too.
• Try to find keywords such as “best time to visit X”, “things to do in X”, where “X” is a city or country.

#2 Have a SEO-Friendly Website

How can some webdesigners still build websites in frames, javascript/AJAX or flash (without HTML version added)? You might not have a clue what this is about, as it is very technical and/or geeky. I was discussing some website techniques that work against you. Your webdesigner knows about this!

Have a look at the following:

• A SEO-friendly website consists out of plain and clean HTML. Discuss it with your webdesigner.
• Build your website in Wordpress or add Wordpress for a blog. Best thing you can do!
• Add a sitemap to Google Webmaster Tools. If you use Wordpress install the plugin “XML-Sitemap” so it will be updated automatically for each new page you add in Wordpress. Otherwise, use www.xml-sitemaps.com to create static sitemaps.

#3 Use Keywords in Informative Articles & Webpages

After you have done in-depth research on your keywords, create pages around them. For example, for me an important keyword to get high rankings on is “hotel marketing” and “travel seo”. Look at this website and see where these words appear.

I know this is very basic SEO, but I also want this post to be valuable for beginners.

Add your keywords to:

• <title>
• <meta name=description>
• <h1>
• body text

If you use Wordpress this will happen automatically. Download and install Wordpress! It’s free. Also install the plugins “All in One SEO”, “SEO Smart Links” and “Link Juice Keeper”.

#4 Quality Link Building

If you write quality content and promote it you will get linked automatically. Promote your blog and informative articles by using Facebook, Twitter, guestblogging, forums, social networks (ning.com) and blog commenting (not just for link building but for talking to people who can start linking to you if you build a relationship with them).

Before you automatically get linked you need to start with some basic link building methods. Use my methods in the following posts to do quality link building:

• Quick Start Guide for Travel Link building
• Travel Link building with Google Search

Go! Go! Go!

Have questions? Ask for free and fast advice in the comments!